Dr. Kıvılcım Döğerlioğlu Demir obtained her B.Sc. from Middle East Technical University, Political
Marketing Communications in B2B
Creating Brands and Understanding the Consumer in the Digital Age
"Current Retail Approaches"
Atmospherics: How can we design a multi-sensor store atmosphere that will positively affect the consumer's "sensory experience" using the latest techniques? Striking and actionable recommendations regarding the visual, auditory, tactile, olfactory and gustatory aspects of the store environment and their impact on consumer shopping behavior.
"Numbers and Meanings in Marketing"
Did you know that every number we use in stores and web pages influences consumer perceptions? While these numbers have their own meanings, even the context and format in which they are presented can positively or negatively affect the consumer's perception of the brand. You will find important tips on brand communication in this talk, where the latest applications in the field of behavioral pricing are also discussed.
"How has Consumer Behavior Changed in the Digital Age?"
In this talk, where the latest biometrics/neuromarketing techniques are also discussed, the principles of changing consumer behavior in the digital age and the concepts of the customer journey will be discussed. As more and more internet of things (IoT) devices enter the lives of consumers, its effects on brand communication will be discussed. Stunning and applicable latest techniques will be shared.